Cookie Policy

How we use cookies and similar technologies to enhance your experience and analyze usage patterns

Last updated: January 1, 2025

Customizable Preferences

What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our website. They help us remember your preferences, understand how you use our site, and provide you with a better, more personalized experience.

Similar technologies include web beacons, pixels, local storage, and session storage, which serve similar purposes. When we refer to “cookies” in this policy, we include all these technologies.

This Cookie Policy explains what cookies we use, why we use them, and how you can control them. This policy should be read alongside our Privacy Policy and Terms of Service.

Types of Cookies We Use

Essential Cookies

Purpose: Necessary for basic website functionality

Duration: Session or up to 1 year

• User authentication and security
• Shopping cart functionality
• Load balancing
• CSRF protection

Legal Basis: Legitimate interest (cannot be disabled)

Analytics Cookies

Purpose: Understand website usage and performance

Duration: Up to 2 years

• Page views and user journeys
• Traffic sources and referrals
• Performance optimization
• Error tracking and debugging

Legal Basis: Consent (can be disabled)

Functional Cookies

Purpose: Enhanced functionality and personalization

Duration: Session to 1 year

• Language and region preferences
• Theme and display preferences
• Form data persistence
• Chat widget functionality

Legal Basis: Legitimate interest (can be disabled)

Marketing Cookies

Purpose: Targeted advertising and marketing

Duration: Up to 1 year

• Personalized content delivery
• Ad performance tracking
• Social media integration
• Campaign effectiveness

Legal Basis: Consent (can be disabled)

Third-Party Services and Cookies

We use several third-party services that may place cookies on your device:

Google Analytics & Google Tag Manager

Purpose: Website analytics, user behavior analysis, and conversion tracking

Cookies: _ga, _ga_*, _gid, _gat, gtag

Privacy Policy: Google Privacy Policy

Calendly

Purpose: Appointment scheduling and calendar integration

Cookies: calendly_session, __cfduid

Privacy Policy: Calendly Privacy Policy

HubSpot (if applicable)

Purpose: CRM functionality and marketing automation

Cookies: __hstc, __hssrc, __hssc, hubspotutk

Privacy Policy: HubSpot Privacy Policy

Content Delivery Networks (CDNs)

Purpose: Fast content delivery and website performance

Services: Cloudflare, AWS CloudFront

Cookies: __cf_bm, __cflb (security and load balancing)

Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings. Here’s how to manage cookies in popular browsers:

Chrome: Settings → Advanced → Privacy and security → Cookies

Firefox: Options → Privacy & Security → Cookies and Site Data

Safari: Preferences → Privacy → Cookies and website data

Edge: Settings → Site permissions → Cookies and stored data

Opera: Settings → Advanced → Privacy & security → Site Settings

Opt-Out Options

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Do Not Track: Enable “Do Not Track” in your browser settings
• Ad Choices: Visit Digital Advertising Alliance for advertising opt-outs

Important: Disabling certain cookies may affect website functionality. Essential cookies cannot be disabled as they are necessary for basic site operation.

Mobile and App Tracking

When you access our website through mobile devices or applications, we may use similar tracking technologies:

• Device Identifiers: Mobile advertising IDs (IDFA on iOS, GAID on Android)
• App Analytics: Usage patterns, feature adoption, and performance metrics
• Push Notifications: With your explicit consent
• Location Data: Only when necessary and with permission

You can control mobile tracking through your device settings:

• iOS: Settings → Privacy & Security → Tracking
• Android: Settings → Privacy → Ads → Opt out of Ads Personalization

Legal Compliance and Your Rights

CCPA (California Consumer Privacy Act)

California residents have the right to know what personal information is collected through cookies, request deletion of this information, and opt-out of the sale of personal information.

GDPR (European Union)

EU residents have enhanced rights regarding cookie consent, data portability, and the right to be forgotten. We obtain explicit consent before placing non-essential cookies.

Your Rights Include:

• Right to withdraw consent at any time
• Right to access information about cookies we use
• Right to request deletion of cookie-collected data
• Right to opt-out of targeted advertising
• Right to data portability (where applicable)

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Update the “Last modified” date at the top of this policy
• Provide notice through our website or email (for significant changes)
• Re-obtain consent where required by law

We encourage you to review this policy periodically to stay informed about our cookie practices.

Questions About Cookies?

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@boon.marketing

Phone: +1 (682) 999-2117

Mail:
Boon Marketing LLC
Privacy Officer
Arlington, TX 76005
United States

We’re committed to transparency and helping you make informed choices about your privacy.